OUR JOURNEY SO FAR …
People regularly ask us how we ended up selling Yoga leggings.
We usually answer in unison “we loved going to yoga!” oh and “we liked colourful leggings.” We also love unicorns (jokes).
In a world that loves qualifications and proof of worthiness of achievement and accomplishment. Most of us seem to have this need to oversell and impress and validate. We feel some people would like more. A better more descriptive and dynamic account of our journey into the world of yoga activewear. With this phenomenon that is the ever-growing athleisurewear market that seems to have everybody so excited and the fact that spandex appears to be the new denim. Leopard print the new black. Combined with the revelation that actually yoga is serious business. (Who knew?!) Surely we should have a better story, shouldn’t we?
After a good couple of years procrastinating and considering the possibility of whether or not we could or should actually do this (often after Yoga or Meditation), we decided that the UK needed colourful yoga pants! The Americans and Australians seemed to be having all of the fun. After spending a lot of time on the mat (we like to call this market research)with real-life women of very varied age and size, what became apparent and high up on the perfect yoga leggings wish list was above all else a higher waistband in a full range of sizes.
So we had our intention, great fitting, colourful, and uplifting, vibrant designs (not see-through obviously) stylish and beautifully manufactured in a sports-luxe compression fabric that would flatter the figure and withstand the toughest of workouts. A fitness fashion legging that would take you from class then straight on to lunch with the girls. As busy mums on the go and serious multi-taskers, we wanted to create a leggings range that’s not just for yoga. Practical, comfortable and fun. You don’t have to practice downward-facing-dog, you may just want to walk the dog. Yoga Leggs are perfect for running, spinning, power plates, gym, Pilates, barre, dance, shopping, the school run the list is endless. They are super versatile.
So we took the plunge. We felt the fear and did it anyway! July 2015 saw the birth of Yogaleggs.com. Launching with just eight eye-popping designs; our love for Yoga and leggings created something rather magical. The love we have received for our product has been quite overwhelming. Enabling us to increase our leggings range to forty pairs with further designs due to launch regularly.
We also created a larger than average Yoga kit bag (leopard print obviously) so that you have room for yoga essentials such as blankets, eye pillows and blocks as well as your mat. We recently discovered that it is the perfect fit for a large bolster which is very handy as restorative yoga is becoming increasingly popular. Not forgetting our fabulous extensive range of positive slogan t-shirts, tanks, sweatshirts and hoodies. Well everyone wanted tops to match their Yoga Leggs and we enjoy creating products that we want for ourselves. And we are all about the positivity. (There’s hardly any time for yoga these days).
On a personal level, our families are expanding as rapidly as our leggings range, since the start of this journey we have acquired a rather large dog and two babies to add to the existing cat and four children. So we juggle a little. As a very small business of two, we are incredibly hands-on and the quality of the product and the service that we provide is something that we both take incredibly seriously. We are building a brand to be proud of, our customer’s satisfaction and feedback are paramount. We are also sometimes very tired human beings that are learning on the job. Two Essex mum entrepreneurs, that became friends in a yoga class. Our intentions haven’t changed, we are having serious fun conjuring up luxury fabulous fitness clothing and are having a blast meeting the gorgeous ladies size XXS to XL age ten to seventy embracing our collections and getting their Yoga Leggs on. Be warned ladies Yoga Leggs are highly addictive. One pair won’t be enough!
We still love Yoga and colourful leggings… …and babies!!!!