So July 28th is Yoga Leggs first birthday. Wow time flies when you are having SERIOUS FUN. In one year our range of colourful yoga attire has expanded from eight designs to seventeen, with further samples being considered for launch at this year’s Om Yoga Show in October. (We have gone from yoga addicts to legging addicts!) We also have kit bags and now offer a selection of beautiful Yoga Leggs tops. Yoga Topps didn’t have quite the same ring to it as Yoga Leggs but that didn’t deter us (you kept asking for tops to match your leggs!) So as well known people pleasers we gave you vests, tanks, tees, sweats and hoodies, in a range of high quality fabric; products that complement our leggings, that look and feel fantastic and add a dash of positivity to your fitness wardrobe. Slogans like: I love life, inhale exhale repeat and positive mind positive vibes positive life seemed to be encouraging everyone to think happy thoughts! (And breathe)Lol. And even though (as our name explains) we are all about the Leggs and Oprah constantly reminds us to concentrate on our intentions; creating the whole outfit is just way too enjoyable. Encouraging a positive mindset and adding colour and happiness to your daily routine brings us joy and huge satisfaction.
It is such a buzz to witness lovely ladies of all ages, shapes and sizes rocking their Yoga Leggs. We love it. The local support has been overwhelming. Especially from our own teachers and fellow yogis. We do joke that we are now Essex Leading supplier of spandex yoga pants. We love to repost and retweet and share not only what we get up to in ours but what you get up to in yours. (Yes family this is work. We are not catching Pokémon; we are busy building a brand!)#notjustforyoga is a reminder that doing the school run can be just as challenging as a mud run! (With four kids in tow I’m qualified to make this claim) Yoga Leggs grew from our passion for yoga, but we have hard evidence that they are perfect for everything from cycling (apparently without knickers!) to boxing (we’re presuming with) and just about every kind of sporting activity in-between.
Some days we ask ourselves how and why??????? Did we end up selling Yoga wear! (They are the days when we would rather be meditating or having a tarot card reading). Joking ,with extremely busy family lives and one half of #teamyogaleggs about to give birth for the second time in 14 months(think she loves pregnancy yoga a bit too much) obviously we have our moments (we are human, yogic but human). We have been asked this question numerous times in the past twelve months and the answer is still the same. I’m sure some of the gorgeous people we have encountered wanted a more dynamic response. Our simple explanation and our laid back approach, our go with the flow attitude wouldn’t get us a dragon on board. Or win us any awards for entrepreneur of the year. We haven’t invented some imaginative tale to astound and impress. Truth… we loved going to yoga, we loved spending time together and we loved bright leggings! (We still do) Hey presto a business was born.
We have been learning constantly on the job (well Becki has) poor Becki I joke that it must be like working with your very old Nan! (No offence nans) thankfully I have other skills. Please bear with us during our MATERNITY LEAVE! We make a great team, we have a great team, especially our website man (we love you Steve) our products are good as are our other halves, we couldn’t do it without the men in our lives. (Well we could but it would be considerably harder!) And lastly, okay we may not have a business plan set in stone but we have a strong ethos to build a company with the highest of standards. It is always our intention to do our very best. Treat others as you wish to be treated; the old saying is very true and an excellent reminder of how to live your lives and how-to run a successful company with integrity. We want our customers to love what is in our shiny packages. Thankfully it appears that they do.
So we have been super busy sending out mountains of yoga leggs wrapped in silver. We have acquired a wonderful array of studios dotted around the country that are now happily stocking Yoga Leggs and showing us some love. We have been popping up literally here there and everywhere. From local Zumba classes to large Exhibitions. Indoors and outdoors. We even went underground. We’ve taken part in fashion shows and numerous events in our local community. Sometimes we are not so busy; other times we are surprised by the sheer enthusiasm and love for our stretchy pants and are rushed off our yoga leggs. Always we laugh; and we take something positive from every experience. Meeting a random stranger that knows all about you moon in Scorpio or recruiting a new ambassador because they genuinely love the product and has purchased every pair on offer. Selling a sweatshirt that declares “Yoga is love” to a beautiful soul who has never done yoga in her life and thought Kundalini was a type of pasta. Connecting with like-minded people. Making even more yogi friends. Orchestrating a last minute semi-naked photo shoot in the forest in sub-zero temperatures! Singing our hearts out to Deva Premal in concert with a mug of tea and a kit kat (team building) Bumping into a stranger in Tesco and they are wearing a pair of sexy snake. Not knowing what is coming next and embracing the unknown. Getting it right, getting it wrong. Still going to yoga and loving it. Being inspired. Breathing in the experience, that’s the journey…….. We are loving the journey.
Anyway bit busy now, one of us has to run a company and one has to give birth… HELP!!!!!
Happy birthday to us… happy birthday to us… hip hip hooray!
Much Love and gratitude