Our journey continues……….
It occurred to me yesterday that the words written for our Yoga leggs website about us and our journey catapulting us into the world of selling yoga pants description might need a part 2 or a little update.
But when I read those words back they do kind of say it all on how and why we got started. Becki and I fell in love with Yoga; we became very good friends very fast. We shared an interest in the mystical and magical and we clearly had enough imagination and time on our hands back then to attempt to supply the local area with colourful, leopard print stretchy leggings, (who knew the world and his brother would also be selling colourful, stretchy leggings five years on!) After a short spell trying to master the art of calligraphy (clearly our creative juices were flowing) we saw a gap in the market, and took the plunge. Luckily there is enough leggings love for everyone to go around.
I believe that one of the secrets to the success that we have had has been the ability to just focus on what we do best and not over think the formula. Not wanting to sound all yogic but we do try to go with the flow, if something is difficult or unobtainable there is usually a reason behind that, we have learnt to read the signs. And they say if it isn’t broke don’t try to fix it, so we keep our design simple. Our leggings are higher waisted and are made of the most amazing moisture wicking, high performance compression fabric that flatters the figure whilst being robust enough for the toughest yoga or workout class. (Yes they are downward dog and squat proof.) I usually try the sample on, whatsapp my leggs over to Becki and if we both love the print, they become part of the family. We are slightly erratic spontaneous entrepreneurs so you won’t necessarily find us releasing collections around seasons you know like traditional fashion companies, we tend to get inspired after reiki sessions and yoga workshops. We get as impatient and excited as our customers. We are the biggest yoga pants addicts of all.
Yes you could spend all day comparing your product, researching every competitor and concentrating all of your efforts into being like somebody else. But we love our creation, comparison is the thief of joy and honestly who has the bloody time! We are part time (seven days a week) yoga wear sellers and full time (no days off ever!) mums.
These crazy times have seen the rise in sports clothing and lounge wear go through the roof. Fortunately we have been very busy sending out Yoga Leggs products to make your stay home fitness routines/ Netflix marathons as comfy, eye catching and as enjoyable as possible. Saying that I did buy a very over the top sparkly skirt to wear at Christmas. I’m being too optimistic aren’t I!
We started off with our original eight prints (that was actually quite a big risk, there were no guarantees that we would sell our crazy idea and we didn’t really have a business plan.) We have lost count of how many funky leggings with weird and wonderful names we have released and sold. Currently there will be online for your viewing pleasure over forty different leggings options and a massive selection of slogan T-shirts, tanks, sweaters and hoodies. We like to send out very obvious subliminal messages. It’s all part of the Yoga Leggs brainwashing we mean mission statement. Joking aside we do both strongly feel that for us this small business that we both put our heart and soul into serves a higher purpose, it isn’t just about selling spandex. We love positivity and connecting with people.
We have been blown away by the out pouring of love you have shown to our clothing range since we began trading and even more so by the kind words and love you have shown me and Becki. Me have met and made friends with some exceptional people along the way. It has always been of the utmost importance that running this company had to be done with integrity and a sense of fun. We want customer satisfaction above all else and if the service hasn’t been up to scratch then we will blame human error (we are human), the moon or if we can mercury going retrograde. Seriously we love how you love Yoga Leggs we really do and are incredibly grateful, every purchase enables us to grow and expand. It’s pretty cool when you show up to a Yoga class and half the yogis there are wearing Yoga Leggs leggings.
My husband says that business partnerships are hardships. At Yoga Leggs HQ we seem to have the winning formula. Nobody wants to be in charge + love what you sell + go with the flow = Success (and meditate and burn a lot of sage!)
Thank you Becki, We make a great team. I love that we are still friends. We’ve had serious fun.